By
subtly advertising inside of a car, truck, or SUV, your dealership
will bridge a gap between the sale and lasting relationships of
continued service and monthly maintenance. We understand that the
"real" money in vehicle sales is not in the hard goods
(the car, truck, or SUV). It's like many businesses where lasting
relationships can make the difference in success. We also understand
that lasting relationships can mean many things - beginning with
trust. When
there is trust, cost becomes a smaller issue.
Accessories
and (ESPECIALLY) Services are where dealerships
become more profitable. The comparable cost of both for much smaller
than one single purchase for a new car, truck, or SUV. It becomes
increasingly important to have repeat business and longer term relationships
with our customers. Simple math tells us that financing is no longer
nearly as profitable as it once was. $1 Million x 0% stills comes
out the same as $25,000 x 0%. In financing, it's still equals
$0.00!
Auto
dealers now have a better way to bridge the gap...
ADVERTISE
- With Lil Rhino covers, your auto dealership will open up a whole
new way of advertising "INSIDE THE RIDE."
You
have advertising on signs. You have advertising stickers. You send
literature in the mail. You give discounts. ANYTHING FOR REPEAT
BUSINESS!
Another
way to use a Lil Rhino cover is to customize it yourself as an advertisement
tool to be used inside a demo vehicle. People will remember your
dealership because of this conversation piece. If you don't sign
a contract on a particular day, your customer will remember you
when it comes time to make a decision on a new car, truck, or SUV.
Your advertisement "reminded them to come back." Since
the center console is the most visible place from
the front or rear in any vehicle, you can use it to your advantage
as an inexpensive incremental source of advertisement.
Lastly,
GIVE IT AWAY with the sale of a new purchase. This particular cover
will be low key and less obvious to the eye. I recommend black embroidered
lettering on a black surface or brown on brown or green on green,
etc. The customer will less likely remove it because it's a painful
reminder that they spend money every month with your company already.
Conversely, it makes a good reminder to come back
for service. It is in your best interest for the customer to have
YOUR reminder STICKER at the top left of any given windshield and
not a competitor's. With a "lil" subtle advertisement,
you'll place even more reminder stickers on windshields and continue
important relationships with your valued customers.
In
the end, you will have achieved higher profits from customers who
continue or (more importantly) begin to come to YOUR service
department for oil changes, mileage check-ups, and out of warrantee
replacements.
ACCESSORIES
- Customers can personalize their new car, truck, or SUV
These
covers are also just what the doctor ordered in the way of creating
a new stream of revenue by selling them as a protective, classy,
and custom fitted accessory. Remember, people like choices. We have
many colors and prints to choose from, so you will be able to provide
your customer an extension their own creativity as well as give
them the ability to personalize their ride.
Customers
will feel better because of the choices you give them
to add their personality into the purchase!
Talk
to us, we can customize orders for your dealership!!